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A 5 month long incubator to create a new product based on market opportunity and validate the idea.
Hestia is a co-living solution designed for young professionals, offering private rooms with shared spaces in the heart of major cities. We focus on fostering community, convenience, and sustainability by repurposing unused office spaces into vibrant living environments with thoughtful amenities.
Market Opportunity Analysis
- Used Pitchbook to identify key problem spaces VCs were investing in
- Chose to focus on Environmental and Real Estate opportunities
- Identified housing and homelessness crisis in young adults & empty office buildings
Business/Product Ideation Validation
- Discussed ideas with leaders in real estate industries
- Conducted the Mom Test on other young adults
- Reached out to 'superfans' through discussion based spaces such as reddit & quora
- Consumer Based Brand Equity
Market Validation
- Identified our audience: demographic, consumer needs, and consumer profile
- Defined Relationship and traction goals
- Consumer Based Brand Equity Pyramid
- Finalized target personal
- Researched and analyzed similar companies and their messaging and direction
- Finalize pricing
Develop Landing Page/Website/Facebook Ads
- Followed reservation funnel format
- Created facebook ads with images, primary text, headline, and subtext
- Over 30 iterations
Publish Ads on Facebook & Instagram
- Built an audience on Meta
- Chose 3 ads to publish for 1 week
- Revised ads after initial week
- Explored alternative ways to drive traffic to website: reddit, quora, facebook forums
Validation
- Created B2C dashboard and evaluated business idea
- Data-drive messaging and position
